Where public health may be improved, there is a strong argument for credible, fact-based information being available about smoke-free alternatives and giving the power to the individual to make choices regarding their own health. Freedom of information, access to fact-based knowledge and the resulting power to make informed decisions may be seen as the bedrocks of democracy.
There are better alternatives for adults who would otherwise continue smoking. But sometimes smokers can't be told about them, or in some countries, can’t buy them.
Smokers who would otherwise continue smoking should have access to and accurate information about smoke-free alternatives. Substantiated, science-based information from credible, trust-worthy sources.
Access to information has been shown to improve public health in other countries. In an era where governments and companies alike are taking measures to help address a global public health problem, access to credible, fact-based information about science-backed alternatives and giving the power to the individual to make choices regarding their own health is logical and in line with the tenets of freedom of information.